Wood or cardboard? Choose the ideal customised box for your product

The answer is not unique, but there are clear clues. We tell you when to choose each and why bespoke wooden and cardboard packaging boxes can make a big difference.

Cardboard: versatility, economy and lightweight design

Paperboard remains the king of packaging in many industries. Why?

• It's economical, ideal if you need to produce in volume.
• It's lightweight, which makes shipping cheaper.
• It adapts easily to graphic design: you can print it or laminate it according to your needs.
• It is environmentally friendly, which many brands value today more than ever.

Cardboard packaging is perfect for products such as cosmetics, books, clothing, dry food, technology or merchandising. Moreover, as it is 100% customisable, you can work with the aesthetics of your brand with total freedom.

Wood: protection, aesthetics and added value

On the other hand, wood plays in a different league. It has another presence, another intention. It is the type of box that is not thrown away: it is kept.

Opting for a personalised design of wooden boxes means opting for:

• Robustness: protects delicate or heavy products.
• Premium presentation: ideal for wines, unique pieces, special kits or business gifts.
• Durability: the box often becomes part of the product.
• Perception of quality: when your packaging is made of wood, the customer already expects something special inside.

This type of packaging not only transports: it communicates value.

So... How do you decide?

Think about these three things:

1. What are you selling? If it's something fragile, exclusive or of high value, wood makes sense. If it's something lighter and for everyday use, cardboard makes sense.
2. How do you want to be perceived? Natural, elegant, modern, affordable, sophisticated?
3. What is your budget per unit? Sometimes it makes sense to use both materials depending on the product segment.

The good news is that you don't have to choose just one. Many businesses use both types of bespoke wooden and cardboard packaging boxes depending on the occasion or customer.

Packaging speaks for your brand before the product does. Choose materials that add value, protect well and transmit what you want to say.
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